Home > E-book list > Focus Group Research

Garson, G. D. (2014). Focus Group Research. Asheboro, NC: Statistical Associates Publishers.

Instant availablity without passwords in Kindle format on Amazon: click here
Tutorial on the free Kindle for PC Reader app: click here.
Obtain the free Kindle Reader app for any device: click here.
Delayed availability with passwords in free pdf format: right-click here and save file.
Register to obtain a password: click here.
Statistical Associates Publishers home page.
About the author
Table of Contents
ISBN: 978-1-62638-019-6
ASIN: B00HBWEGR8 (e-book counterpart to ISBN).
@c 2014 by G. David Garson and Statistical Associates Publishers. worldwide rights reserved in all languages and on all media. Permission is not granted to copy, distribute, or post e-books or passwords.



A graduate level introduction to and illustrated tutorial on focus group research.

Why we think it is important: Focus group research is a valuable qualitative tool bringing out rich discussion for social science research, either used independently or as a supplement to structured survey research. It is not just "getting people together to talk". This handbook spells out the many considerations involved.

New title in 2014:

The full content is now available from Statistical Associates Publishers. Click here.

Below is the unformatted table of contents.

Table of Contents	3
Overview	5
Key concepts and terms	6
History	6
Focus group research vs. focused interviewing of groups	7
The focus group facilitator	8
Participant selection	8
Focus group size and number of sessions	9
Focus group membership	10
The consent form	10
Organizing the focus group	11
Planning	11
Timeline	12
Recording	13
Forming a session script	14
Overview	14
The opening section	14
The question section	16
The ending section	18
Role of the facilitator	19
Role of the assistant facilitator	21
Coding and reporting focus group results	22
Reporting and analysis	22
Transcription	23
Coding	23
Example of coding with Access, a relational database	24
Coding software	29
Assumptions	32
Sources of bias are numerous	32
The focus group as action research	32
Frequently asked questions	33
When is the focus group approach not recommended?	33
Is focus group research accepted by all qualitative researchers?	34
What is a "mutational question"?	34
What is the "graphic reinstatement" technique?	35
What is the relation of focus group research to social media?	35
What is FocusVision?	36
What is focusgroups.com?	36
Appendix A: Sample focus group consent letter	37
Appendix B: Sample focus group confirmation letter	38
Appendix C: Sample focus group contact form	40
Bibliography	40
Pagecount: 45